Case study
Raising the quality of MQLs while keeping CPLs down.
Dropbox Business offers powerful storage, sharing, and collaboration tools – from any device in any location.
The challenge
We had a limited amount of awareness content available with which to nurture prospects, and the activation budgets that we had been given were challenging. So we needed a radical strategy.
The Solution
Critical to the success of our strategy were three, interlocking, cyclical stages: Awareness, Demand Generation, and Sales Enablement & Nurturing. The always-on full-funnel strategy created a platform to nurture a business audience. Engaging content was then promoted with a custom social insights deck in a monthly Sales Enablement package. This then educated Sales teams about using the assets to build relationships with their leads on LinkedIn and more effectively use Sales Navigator.
The results
The results
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