MarTech Consultancy
To drive success in marketing today, you need to carefully consider your tech stack.
With technology accounting for the largest proportion of a marketing department’s budget, it's more important than ever to ensure your organisation’s digital strategy is unlocking all the benefits it has to offer.
We help our clients realise the potential from their existing tech stack, as well as guide them on their path for new adoption.
Our services include:
MarTech strategy and identification
Consultation to determine which of the various technologies are right for your business.
Tech architecture
A popular approach is to build part of your infrastructure outside your current systems as a proof of concept before uniting within your existing stack.
Programme management
Set up, management, and campaign implementation support.
We benefit from working with clients that use the most established platforms and our teams are constantly working on and evaluating the latest on offer. Our focus is to ensure we connect MarTech with other parts of the sales and marketing engine to maximise return on business investment in tech.
We usually deploy our teams to help you in one of three ways:
MarTech consultancy
We will consult and advise based on your requirements and audit against your existing infrastructure.
Proof of concept to onboard
A popular approach is to build part of your infrastructure outside your current systems as a proof of concept before uniting within your existing stack.
As a service
Gives you the full flexibility of building an entire infrastructure outside of your current stack, allowing you to be agile and mold your infrastructure to give you exactly the output you need.
And our MarTech consultancy covers the following areas:
Customer Data Platforms
Intent providers
Chatbots
Personalisation platforms
ABM technology
Content management systems
CRM integration
Business Intelligence platforms
Sales Enablement technologies
Media buying/selling platforms
Data management platforms
Data lakes
Marketing clouds
Marketing automation
Analytics platforms
Regardless of the choice of marketing technology, ultimately, it is the impact it has on customer experience that is the true measure of success.
