B2B Brands
We build B2B brands that are creatively distinct, to drive future demand.
When you partner with us it’s about brand AND demand. Not one or the other, nor one then the other.
Brand building success today is not just about hitting the next target. It’s not a project. Your brand strategy must be effective over multiple time horizons; a north star that distinctively:
- Reaches far across audiences and prospects, continuously building brand awareness over many years
- Guides campaigns that nurture brand consideration and power demand generation
- Influence the always-on pulse of everyday experiences and activations
Transmission are B2B brand strategists, purpose developers, and awareness drivers. Our approach is rooted in data intelligence and infused with the principles of behavioural science to inspire memorable propositions and stand-out creative grounded in emotional truths and authenticity.
It’s proven across a broad spectrum of B2B companies, whether their markets are national, international, or global. It’s about building distinctive, valuable brands in the hearts and minds of employees, prospective buyers, and shareholders.
Whatever your B2B branding challenge or opportunity, Transmission brings clarity, inspiration, and ultimately, results.
Brand research
We shape and run B2B brand research and assessment initiatives to understand audience perspectives and explore challenges, issues, or needs that are key for long-term brand and business success:
Brand portfolio audit, awareness tracking, and sentiment analysis
Stakeholder/executive alignment workshops
Customer, influencer, and employee insights
Market change, issues, and trend evaluations
Competitor benchmarking
Brand strategy
Using research insights, we craft a clear and powerful brand strategy that connects audience behaviours and beliefs with your brand goals and purpose. We get to the heart of what you stand for and what makes you unique to improve brand authenticity, differentiation, and engagement results.
Brand platform creation
Creating clarity on brand purpose, values, promises, and personality.
Brand architecture
Mapping out how corporate brands, sub-brands, and products relate and how the portfolio is presented to the market.
Proposition development
Developing key external and internal positioning narratives and manifestos that drive culture, growth, and loyalty.
Creative development
Conceptual brand theming ideas to improve awareness and stand out.
Messaging frameworks
Development of key brand messages personalised to different personas, industries, or stages of brand engagement cycle.
CSR strategy
Prioritising issues and setting ambitions to improve the way your brand adds value to society and the environment.
Brand identity
We’ll bring your brand identity to life through a compelling visual language and design system that stands out from the crowd and is fully ownable across print, digital, and physical spaces.
Naming, tagline, and logo development
Creative identity
Brand stationery, signage, and templates
Brand Guidelines and Digital Brand Books
Brand storytelling
Every brand has a unique story to tell that will inspire audiences and give them an emotional reason to care and connect. We’ll help you build and communicate personal stories that celebrate your brand origin, heritage, beliefs, culture, propositions, and experiences from the inside out.
Story discovery
Research, content planning, and conceptualisation.
Story expression
Combining writers, filmmakers, photographers, and designers to tell stories in the most compelling and engaging way.
Story performance
Developing story-first lead gen, nurture campaigns, and sales tools, tracked and measured to optimise channel engagement and performance.
Brand engagement
We design emotional brand experiences that are meaningful and memorable to different audience personas and accounts, helping to drive awareness, influence behaviour, and strengthen relationships.
Brand training tools and onboarding for leadership and employees
Brand launch planning and conceptualisation
Brand launch events (virtual and physical)
Brand advertising strategy and media planning
Website development and page refreshes
Brand content creation and development
Examples of our B2B branding work in action
Deep Instinct
Raising Deep Instinct’s profile in the ultra-competitive cybersecurity space.
Dropbox Marketing Dynamix
Educating marketers on the full Dropbox Business proposition
LEF
Creation of a new brand platform, with refreshed guidlines and website.
HP Apollo
Repositioning HP in the minds of decision makers as an inspiring partner.
