Don't be afraid to take centre stage
Discover why you should put the spotlight on your executive thought leadership strategy.
Thought leadership can be a powerful addition to your content marketing strategy on LinkedIn. But it can be difficult if you don’t know where to start.
Today’s B2B buyers are increasingly looking to non-standard channels to evaluate vendors in the procurement process. They’re looking beyond traditional sales and marketing materials to understand a brand’s values, culture, and purpose on platforms like LinkedIn.
It’s no secret that people buy from organisations they trust. And investing in thought leadership is an authentic and impactful way to foster a deeper relationship with your target audience - humanising the typically corporate face of your business and building brand trust in the process.
So, with 56% of professionals stating that a business executive’s social media presence positively influences their purchase decisions, there's no better time to get started.
Prepare for your thought leadership debut.
In this eBook, discover:
- Three ways to prepare your thought leadership for the spotlight
- How to create a star-studded LinkedIn profile
- The path to integrating your brand, executive, and corporate comms
Thought leadership can be a powerful addition to your content marketing strategy on LinkedIn. But it can be difficult if you don’t know where to start.
Today’s B2B buyers are increasingly looking to non-standard channels to evaluate vendors in the procurement process. They’re looking beyond traditional sales and marketing materials to understand a brand’s values, culture, and purpose on platforms like LinkedIn.
It’s no secret that people buy from organisations they trust. And investing in thought leadership is an authentic and impactful way to foster a deeper relationship with your target audience - humanising the typically corporate face of your business and building brand trust in the process.
So, with 56% of professionals stating that a business executive’s social media presence positively influences their purchase decisions, there's no better time to get started.
Prepare for your thought leadership debut.
In this eBook, discover:
- Three ways to prepare your thought leadership for the spotlight
- How to create a star-studded LinkedIn profile
- The path to integrating your brand, executive, and corporate comms
Don't be afraid to take centre stage
About Transmission
Transmission is a full-service B2B agency that has vast experience in creating award-winning LinkedIn content and creative. We use our expertise as a LinkedIn Marketing Partner to deliver innovative digital experiences that drive the future of the platform and define what's next for our clients. All in a single, unified offering.
